> the budget was so small ($100) Really? The article says: "The ads were limited in size and reach, with each costing under $100, according to disclosure detai

> the budget was so small ($100) Really? The article says: "The ads were limited in size and reach, with each costing under $100, according to disclosure details listed online." Each ad was "under $100," and there are no details as to the exact extent of reach. The total spend could have easily been a few hundred grand.