Clearly, FB, the multibillion dollar international behemoth that is the go-to platform for communicating to other human beings and makes their money patrolling

Clearly, FB, the multibillion dollar international behemoth that is the go-to platform for communicating to other human beings and makes their money patrolling said communictions isn't quite comparable to your local retailer that's selling widgets. But we don't even need to get to the realm of social and political responsibility to see the problem with FB's behavior in this case - try taking FB at their word: "We removed the ads because they violated our policies against use of our corporate logo. In the interest of allowing robust debate, we are restoring the ads." Yes, these ads are not in FB's best interest, and they do not have an obligation to do business with any/all potential customers. The problem, of course, arises on two fronts: first, when FB twice approves an ad they themselves claim violates their policies; second, when FB claims to be a promoter of robust debate in reaction to critical press.