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In the U.S. Aldi is where you buy off-brands like Drinkerade and Cool-o-Cola. I have seen an inordinate amount of Aldi-related posts recently, are they planning
by gatherhunterer 8y ago
In the U.S. Aldi is where you buy off-brands like Drinkerade and Cool-o-Cola. I have seen an inordinate amount of Aldi-related posts recently, are they planning a new strategy that is being headed off with a PR campaign?
- readyp1 8y agoIt appears so. My town already has an Aldi on one end of town, but they just bought up some land on the other side of town to open another one (much closer to the university campus). According to the PR around it, the US branch of Aldi is spending something like $5B to expand to 2500 stores (a quick Wikipedia search indicates that they have ~1900).
- Rebelgecko 8y agoAt the risk of sounding like a shill, I get a lot of amusement out of going to Aldi and seeing them toe the line of trademark infringement (e.g. Green Irish Wizard brand cereal with marshmallows, Fruit Circles cereal with a tropical bird on the box, Mad Apples cider, etc)
- maxxxxx 8y agoYou can't compare US Aldi with Aldi in Germany or Britain. The US stores have only cheap crap. They feel like it was when I grew up in Germany. Modern stores in Germany or Britain have pretty good stuff. Wish they would bring this to the US.
- ChrisRR 8y agoI'm in England and I agree with the first comment. The brand rip-offs are completely shameless. And while Lidl and Aldi do have brand names, they definitely make up less than 10% of the stock