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You are correct. From their study, they show that while Facebook dropped, Instagram increased (34, 36, and 39% from 2017 - 2019, respectively). WhatsApp doesn
by j79 8y ago
You are correct.
From their study, they show that while Facebook dropped, Instagram increased (34, 36, and 39% from 2017 - 2019, respectively).
WhatsApp doesn't have tracking data for 2017/18, but 2019 shows it at 18%.
Here's their downloadable presentation with additional info: http://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf http://www.edisonresearch.com/wp-content/uploads/2019/03/Inf...
- graeme 8y agoAm seeing early signs of an instagram decrease. People are deleting their accounts, posting less, and unfollowing people. I think the switch to stories had an impact. Positive at first, but negative indirectly, as it introduced the “mute” mechanism. At first you could just do this with stories, but now you can mute someone’s posts while still “following” them. Before, on instagram, if someone followed you, you really knew they followed you. So people sort of self-policed their posts, as they knew they’d get unfollowed if they were excessive. And there was a lot of engagement on posts, because 100% of followers saw it. But now you can follow but not follow. So on the one hand some people are pushing more posts, on the other hand you have a lot of non-genuine followers. This discourages posting. I have more followers but fewer likes than before, and I also follow more people and see less. The platform feels more hollow than it used to, in the same way facebook does.
- fumar 8y agoI left Instagram for 8 months. I came back last month and noticed every 3 or 4 posts is now an ad. That was not the case when I stopped using it. As ads increase the hallow feeling increases. This is the same as visiting a blog or site with zero ads vs the extreme of visiting a site with ads in every nook and cranny. I am not against ads but there should be a conservative approach to embedding paid messaging. Also similar to FB, the instagram algorithm is always changing. The fact that your feed is less real-time removes part of the essence of instagram. I liked knowing that my feed was a 1:1 connection to the real world. Now it is less that and more a collection of posts from the people I follow. One of my core ideas around young folks leaving facebook is for the same exact reason. When you are in grade school, life moments occur everyday and sometimes within a few hours. Think of nailing your first skateboard trick, joining bands, or making the varsity team, etc. Those are all potential posts on any social channel. If you are the consumer of those posts, assuming the same age as the poster, you want to see them in a real-life sequence. It would feel fake or hollow to see the posts (that happened in your school, maybe at your game) contextualized against ads or in a wrong order.
- bamboozled 8y agoI came to say the same, I can already feel myself being pulled towards removing my account as the ads are lame and the algorithm sucks, I miss things I wanted to see all the time. I like it but it’s also being filled with drivel and self-promotion to the point of becoming monotonous.
- randycupertino 8y ago^ agree with this. Once Instagram moved from a real-time feed to the algorithm feed I stopped using it as much.
- eeeeeeeeeeeee 8y agoI did the same thing. Once I realized that Instagram had essentially become Facebook news feed, I deleted it.