> You need to win over administrators, you need to convince them why they should run your software, that your software is flexible, well-written, stable, and in

> You need to win over administrators, you need to convince them why they should run your software, that your software is flexible, well-written, stable, and infinitely customizable. I think that's almost exactly backwards - you just have to look at the proliferation of PHP and MySQL for a counterexample. They're installed everywhere, and have been for the past decade, because people use them - not because they're stable or well written. And development tools aren't even particularly viral - unlike a social network. Whatever the reasons for Appleseed's lack of hype, I don't think features or maintainability have much to do with it. An interesting sidenote - Facebook has also been in development since 2004 ;)