In my experience engineers think that technical details are the whole story. But nonengineers (I am not an engineer.) need more contextual information, like som

In my experience engineers think that technical details are the whole story. But nonengineers (I am not an engineer.) need more contextual information, like some intellectual history of the idea, examples of the technology in use, stories about the development process, maybe an image or video. To me a leader is someone who can talk the whole enchilada.