You may be new to "embrace, extend, and extinguish" [1]. Everything looks great during the embrace phase. In fact, everything looks even better during the exten

You may be new to "embrace, extend, and extinguish" [1]. Everything looks great during the embrace phase. In fact, everything looks even better during the extend phase. Industry has a short-term memory for this tactic and it does seem to be going in Microsofts favor at the moment. I'm curious to see how they will act once they regain sufficient market share. Will the old MS appear and will they implement the extinguish phase? 1. https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguish https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...