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Dove for soap is another example. It's very clear that Dove soap is a brand name, and should be protected. It seems likely that Facebook is just trying to go a
by drusenko 16y ago
Dove for soap is another example. It's very clear that Dove soap is a brand name, and should be protected.
It seems likely that Facebook is just trying to go as far as the government will let them.
- Terretta 16y agoExcept for your example to be accurate, "Dove" would be trademarking the first half of their name, "Do", and then going around suing anyone using "Do" in their name. Look out Nike, can't use "Do" in "Just Do It" any more, people might confuse it with "Do"ve.
- biot 16y agoThen how about McDonald's as an example of this? Do you think they wouldn't unleash the lawyers if you opened a restaurant and started selling a McBurger with McFries and a McShake?
- Terretta 16y agoGreat example. The corner pub called McDougals would have a thing or two to say about it. Their fries are good, too. McDonald's doesn't get to split their name in half and trademark them separately. They can trademark McShake, but not Shake. They can trademark McFries, but not Fries. Facebook shouldn't get Face or Book. Those are not their name, and the words alone are far too generic. Microsoft doesn't get to trademark Micro or soft. Dove doesn't get to trademark Do or ve. Facebook doesn't get to trademark Face or Book. They can try, are trying, but letting them own the word "book" (or even "face") is ridiculous. And it could even be argued that the term "facebook" was in too common a use as a social directory description long before FB made it electronic.
- ig1 16y agoThey have infact done so on multiple occasions: http://en.wikipedia.org/wiki/McDonalds_legal_cases http://en.wikipedia.org/wiki/McDonalds_legal_cases EasyGroup and Starbucks have both been involved in similar trademark lawsuits.