>> claim ownership of a word on the whole Web That's not what they're doing - they're claiming exclusive use of the word FACE in the restricted context of onli

>> claim ownership of a word on the whole Web That's not what they're doing - they're claiming exclusive use of the word FACE in the restricted context of online chat and bulletin board applications. While I can think of a few groups that are innocent and may fall under this (bulletin boards that focus on the study of faces), for the most part it seems like anyone who's using that word in this context would be trying to poach off of Facebook's notoriety to increase the value of their brand.