But it's also obvious that companies shouldn't be able to supply anything and everything demanded. For instance, there is a demand for hitmen and child porn - t

But it's also obvious that companies shouldn't be able to supply anything and everything demanded. For instance, there is a demand for hitmen and child porn - this does not mean that the demand should be satisfied. It is also clear that companies influence both policy and desires (through advertising and taking advantage of mass-consumption) to change what is demanded. If we are looking for a practical solution, I see no reason why it lies on the billions of consumers to suddenly become environmentally conscious - and for what reason? To satisfy an ideal of "pure capitalism"?