Isn't the end goal convincing the population at large to reduce their consumption habits, even in the face of a competitive culture where success == greater and

Isn't the end goal convincing the population at large to reduce their consumption habits, even in the face of a competitive culture where success == greater and better consumption? I mean even if we dismantled Apple, Samsung, Intel today another company would gladly step in to sell to people who are addicted to convenience, novelty and find meaning in purchasing things.