Do I understand this to mean that Facebook is now warring over the two, distinct halves of its name? For the past while, I've seen Facebook fighting over "Lame

Do I understand this to mean that Facebook is now warring over the two, distinct halves of its name? For the past while, I've seen Facebook fighting over "Lamebook" and now they're pushing for a trademark on "Face". Do they want a controlling interest in all: Face* and *book?