> But, to address what you said, the point being made is that if someone say made a clone of Google, that had better search results than Google, that Google wou

> But, to address what you said, the point being made is that if someone say made a clone of Google, that had better search results than Google, that Google would penalize the website, as Google penalizes websites that resemble itself. This seems inherently anti-competitive, no? > So, you can clearly find these websites if you're looking for them. For Google to not directly link aggregate pages instead of direct results could very well be in the best interest of users... but the point at the end of the article stands that the sterility created in the overall tech ecosystem by such dominance may be harming consumers overall in the long term. I remember when google searches would often return results that are searches in other websites, and hated this. It was so annoying. It hasn't happened in a long time, I hadn't noticed until thinking about this in hindsight. I guess this is why? Regardless of the validity of the point, it was an obvious direct improvement in the quality of google. It was blindingly obvious that every example I saw of this (including the one at the center of the EU case) were bullshit SEO games, not actual google competitors that deserved to appear in search results. It shouldn't be held against any company to improve their product. It is in direct opposition of what my understanding is the basis of US antitrust law (that there is some consumer harm being done).