The old european rich families will never wear anything with a logo. But the daughter of an emirate family that got rich during the last century may travel with

The old european rich families will never wear anything with a logo. But the daughter of an emirate family that got rich during the last century may travel with 20 suit cases with logos on them. This is still value signaling for both. It's just that when 20 generations lived in castles, showing off money is considered bad taste and uneducated. In fact, a typical signal is having expensive things, but not caring that you have them. Some do that by not showing them off. Others displays that by showing them off, but treating it like it is disposable.