One thing that I learnt from e-commerce is that there’s a segment of customers who will delight in “beating you” to get a discount. It’s valuable to allow them

One thing that I learnt from e-commerce is that there’s a segment of customers who will delight in “beating you” to get a discount. It’s valuable to allow them to think they’ve won. Tactics include: seeding “secret” coupons, discount rules that are more lenient than advertised, price matching against yourself, selling items that are more expensive but ship free, allowing them to contact customer service for better discounts, and so on.