This leads to a couple of questions: Why do men prefer to watch men sports, why do women prefer to not watch sports, and is the "watch same gender preference" t

This leads to a couple of questions: Why do men prefer to watch men sports, why do women prefer to not watch sports, and is the "watch same gender preference" the same for men and women? For the latter, my impression is that women mostly prefer to watch men teams too. Also, the audience=the customer, so isn't this true for almost all fields? If we are OK with wildly different pay scales in sports because of audience preference, couldn't Hollywood claim the same?