> Ms. Oluwole’s staff creates profiles — compiled from user information, like date of birth, ZIP code, education and work history, favorite music, pages followe

> Ms. Oluwole’s staff creates profiles — compiled from user information, like date of birth, ZIP code, education and work history, favorite music, pages followed — to pinpoint ad targets for brands. For several years, Facebook and Instagram also incorporated information from third-party brokers like Acxiom but such data compilation was banned when the General Data Protection Regulation went into effect in the European Union in May. > ... Ms. Oluwole said: “We no longer get information from external sources. We can’t see what kind of car someone bought, because we don’t work with that data provider anymore.” Two observations: 1.) Yep. My comments the other day were right in how far Facebook goes when they can. (Yes, there is more juicy stuff there.) 2.) While I view cookie banners as a sign that a number of companies really really don't "get" GDPR it seems it is already slowly changing behaviour behind the scenes.