> It's often said that companies should focus on the user experience, not the features. What exactly does that mean? It means focus on improving the user exper

> It's often said that companies should focus on the user experience, not the features. What exactly does that mean? It means focus on improving the user experience in the already existing features, instead of just adding more and more features that don't fit together. Good user experience is somewhat invisible, and it seems rather simple when you look at the results. Think of multi-touch on the iPhone. Good user experience often requires cutting features out, which makes it hard to get right if you're into the "let's add more features" mentality.