5 ms·

This makes sense to me: On any purchasing/configuring/ordering page, the local-currency number displayed should be the number that is actually being charged, an

This makes sense to me: On any purchasing/configuring/ordering page, the local-currency number displayed should be the number that is actually being charged, and that number should have the highest weight (the largest size, the most-emphasized, etc.).

m463 8y ago
Europeans might be particularly sensitive to this mispricing, because I think they enjoy SANE advertised pricing all around - such as including tax in the price. Meanwhile, the shenanigans in US advertised pricing allows for enormous hidden costs - think cellphone, cable or telephone bills.
- tzs 8y ago
  > Europeans might be particularly sensitive to this mispricing, because I think they enjoy SANE advertised pricing all around - such as including tax in the price How does that work for online advertising and online shopping sites? Most of Europe uses destination based VAT for remote sales, which could make it very difficult or annoying to include VAT in the advertised price if the ads or shopping site reach more than one country.
  - Tomte 8y ago
    You just ask for the user's location. A dropdown box with countries. That's not unusual, American companies do that, too, in order to calculate sales tax. You probably need it anyway to calculate shipping.
  - JPDeckers 8y ago
    you just display the price with your local VAT. In the last step, if the user is from a different country AND if you do more than 100k eur revenue for that country/year, you recalculate with the correct user VAT. And if you are Amazon, you then give the diff as a discount if it was more than advertised.
  - ben_w 8y ago
    Most Europen countries also have their own languages. All of them have their own top level domains. And despite the Euro, there are 11 different currencies used in the EU. VAT just isn’t particularly hard, as business problems go.
    - Drdrdrq 8y ago
      It's not that trivial either (search for "VAT MOSS" to learn more), but otherwise your point is valid.

m463 8y ago

Europeans might be particularly sensitive to this mispricing, because I think they enjoy SANE advertised pricing all around - such as including tax in the price. Meanwhile, the shenanigans in US advertised pricing allows for enormous hidden costs - think cellphone, cable or telephone bills.

tzs 8y ago
> Europeans might be particularly sensitive to this mispricing, because I think they enjoy SANE advertised pricing all around - such as including tax in the price How does that work for online advertising and online shopping sites? Most of Europe uses destination based VAT for remote sales, which could make it very difficult or annoying to include VAT in the advertised price if the ads or shopping site reach more than one country.
- Tomte 8y ago
  You just ask for the user's location. A dropdown box with countries. That's not unusual, American companies do that, too, in order to calculate sales tax. You probably need it anyway to calculate shipping.
- JPDeckers 8y ago
  you just display the price with your local VAT. In the last step, if the user is from a different country AND if you do more than 100k eur revenue for that country/year, you recalculate with the correct user VAT. And if you are Amazon, you then give the diff as a discount if it was more than advertised.
- ben_w 8y ago
  Most Europen countries also have their own languages. All of them have their own top level domains. And despite the Euro, there are 11 different currencies used in the EU. VAT just isn’t particularly hard, as business problems go.
  - Drdrdrq 8y ago
    It's not that trivial either (search for "VAT MOSS" to learn more), but otherwise your point is valid.