6 ms·

> you can advertise (but not promise!) Did you miss the title of the article? They are trying to stop Tesla from advertising the fact.

dragonwriter 8y ago
> Did you miss the title of the article? You really shouldn't ask that, since you seem to have missed it. > They are trying to stop Tesla from advertising the fact. No, they are trying to stop them from advertising the gas savings in the price, not to stop advertising the gas savings at all. That is, they want Tesla to stop advertising something other than the actual price as the price.
- pooya13 8y ago
  Then I guess you should be more specific about what kind of advertising you approve.
  - fwip 8y ago
    They started off by saying "Good." (agreeing with the decision) and then explaining what they feel is okay and what isn't. I'm not sure how more clear you wanted them to be.
wlesieutre 8y ago
They're not stopping Tesla from advertising gas savings, they're stopping them from pre-subtracting it in the advertised price of the car.
- ehnto 8y ago
  Makes sense. Advertising the price as the amount that will come out of your pocket is important, and it's coercive to do otherwise. It's the same way for most consumer products, no reason cars should be any different. There are ways to advertise the savings that won't be coercive. By coercive I mean getting you in the door and beginning the sales process when you otherwise would not have.
  - cma 8y ago
    Ironically, many governments dictate that you can't include government charges like sales tax in price advertisements.
    - FireBeyond 8y ago
      Where? The US/Canada? Most other countries I've lived in/visited require the price advertised to be inclusive of all taxes.
      - benj111 8y ago
        Agreed. In the UK you're skating on thin ice if you advertise to consumers, sales tax free prices, partially on the basis it looks like tax evasion. Plus the principle of being able to pay the advertised price. Now its slightly different in shops for the trade where the pre-tax price is front and centre, the post tax price does still need to be displayed though I think.
        fyfy18 8y ago
        This is an EU wide directive. The price advertised should be inclusive of all taxes and additional charges. It is so that the buyer (consumer or business) has clear information about exactly how much something will cost them, and so they can compare prices to other suppliers. https://europa.eu/youreurope/citizens/consumers/shopping/pricing-payments/index_en.htm https://europa.eu/youreurope/citizens/consumers/shopping/pri...
        benj111 8y ago
        Agreed. There have been cases around vat free sales, and 'we pay the vat' promotions that have been pulled up by advertising standards though. That as far as I understand isn't an EU specific thing.
      - mhdhn 8y ago
        It’s mixed in the US. Some things have taxes included by law, e.g., gas at gas stations and airline tickets.
- pooya13 8y ago
  Can you give me an example? All emails I have received from Tesla states the sales price as the sales price and does not state price minus gas savings as the sales price.

dragonwriter 8y ago

> Did you miss the title of the article? You really shouldn't ask that, since you seem to have missed it. > They are trying to stop Tesla from advertising the fact. No, they are trying to stop them from advertising the gas savings in the price, not to stop advertising the gas savings at all. That is, they want Tesla to stop advertising something other than the actual price as the price.

pooya13 8y ago
Then I guess you should be more specific about what kind of advertising you approve.
- fwip 8y ago
  They started off by saying "Good." (agreeing with the decision) and then explaining what they feel is okay and what isn't. I'm not sure how more clear you wanted them to be.

wlesieutre 8y ago

They're not stopping Tesla from advertising gas savings, they're stopping them from pre-subtracting it in the advertised price of the car.

ehnto 8y ago
Makes sense. Advertising the price as the amount that will come out of your pocket is important, and it's coercive to do otherwise. It's the same way for most consumer products, no reason cars should be any different. There are ways to advertise the savings that won't be coercive. By coercive I mean getting you in the door and beginning the sales process when you otherwise would not have.
- cma 8y ago
  Ironically, many governments dictate that you can't include government charges like sales tax in price advertisements.
  - FireBeyond 8y ago
    Where? The US/Canada? Most other countries I've lived in/visited require the price advertised to be inclusive of all taxes.
    - benj111 8y ago
      Agreed. In the UK you're skating on thin ice if you advertise to consumers, sales tax free prices, partially on the basis it looks like tax evasion. Plus the principle of being able to pay the advertised price. Now its slightly different in shops for the trade where the pre-tax price is front and centre, the post tax price does still need to be displayed though I think.
      - fyfy18 8y ago
        This is an EU wide directive. The price advertised should be inclusive of all taxes and additional charges. It is so that the buyer (consumer or business) has clear information about exactly how much something will cost them, and so they can compare prices to other suppliers. https://europa.eu/youreurope/citizens/consumers/shopping/pricing-payments/index_en.htm https://europa.eu/youreurope/citizens/consumers/shopping/pri...
        benj111 8y ago
        Agreed. There have been cases around vat free sales, and 'we pay the vat' promotions that have been pulled up by advertising standards though. That as far as I understand isn't an EU specific thing.
    - mhdhn 8y ago
      It’s mixed in the US. Some things have taxes included by law, e.g., gas at gas stations and airline tickets.
pooya13 8y ago
Can you give me an example? All emails I have received from Tesla states the sales price as the sales price and does not state price minus gas savings as the sales price.