Too late to edit my original comment, but here is the history of direct-to-consumer marketing of prescription drugs. https://en.wikipedia.org/wiki/Direct-to-co

Too late to edit my original comment, but here is the history of direct-to-consumer marketing of prescription drugs. https://en.wikipedia.org/wiki/Direct-to-consumer_advertising#History https://en.wikipedia.org/wiki/Direct-to-consumer_advertising...