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Related: Polestar, Volvo's spinoff, is also taking deposits on their Polestar 2, which they also position against Tesla's Model 3: https://www.polestar.com/ ht
by braythwayt 8y ago
Related: Polestar, Volvo's spinoff, is also taking deposits on their Polestar 2, which they also position against Tesla's Model 3:
https://www.polestar.com/ https://www.polestar.com/
Price is higher than the Telsa, but you could take the view that just like Porche, they bring Volvo's experience--good or bad--at running a sustainable manufacturing business to the table.
- jcims 8y agoCall me superficial, insecure, vain, pathetic, etc. There's no way I'm driving around in a car called the Polestar. It's just not happening.
- braythwayt 8y agoI'm not sure why you find the word so troubling. Polestar have been racing Volvos for a decade, and Volvo have been selling Polestar editions of their cars very successfully. "Polestar" is essentially Volvo's performance branding, just like AMG for Mercedes and M for BMW. I personally like the V60 Polestar, it's a nice little 360hp wagon. I have a Polestar engine tune on my personal wagon. As for the word itself... Volvo is from the Nordics, and culturally the Pole Star is a significant and positive term: https://en.wikipedia.org/wiki/Pole_star https://en.wikipedia.org/wiki/Pole_star