3 ms·
> Big Pharma often spends on the order of 25-30% on marketing, vs 15% on R&D. That is also a myth, perpetuated by people who do not understand how to read an i
by vonmoltke 8y ago
> Big Pharma often spends on the order of 25-30% on marketing, vs 15% on R&D.
That is also a myth, perpetuated by people who do not understand how to read an income statement. Please provide a source for that, and if the source is or is using the SG&A line from an income statement, it's wrong.