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That would be horizontal integration. But that’s even a hard argument to make since Apple doesn’t have a monopoly or large market share of any of those segments
by bhl 8y ago
That would be horizontal integration. But that’s even a hard argument to make since Apple doesn’t have a monopoly or large market share of any of those segments — remember how Apple’s growth was supposed to slow down since their customer base has been saturated? Maybe luxury products but that’s a stretch. Apple isn’t vertically integrated since they outsource some of their manufacturing and assembly to other companies.