Only after Google Video has been around and failed to reach the critical mass that Google hoped for. Customer acquisition in ride sharing space is a fairly wel

Only after Google Video has been around and failed to reach the critical mass that Google hoped for. Customer acquisition in ride sharing space is a fairly well-trodden path - start with a high promotional credit for signups/referrals, gradually lower those as desired metrics are met. I guess in that sense an acquisition makes sense when the target is priced below the cost of customer acquisition, but I doubt that is the valuation Lyft/Uber are hoping for.