Richard Florida coined the term "creative class" and was one of the big boosters of the idea that the young cool people would not only move to the city when the

Richard Florida coined the term "creative class" and was one of the big boosters of the idea that the young cool people would not only move to the city when they're young and eager (same as always), but also would decide to stay there as they grow older (new in the late 90s), effectively transforming the urban environment. The wealth of this middle-aged creative worker with disposable income would then trickle down to the service class. He described a model for urban renaissance that was essentially reducing a city to factories of entertainment and opportunity for yuppies. He really shaped the conversation. But as reality is more nuanced than that, he's trying to find a new tack. Smart guy.