To your first point - Walmart, Target, and almost all Grocery stores in the southern US have private labels for significantly cheaper than name brand labels. T

To your first point - Walmart, Target, and almost all Grocery stores in the southern US have private labels for significantly cheaper than name brand labels. They are the market place and players. And they also drive traffic to their products via website and shelf placement. If you say amazon is illegal here, you can’t simply ignore almost all big players are. Not sure that’s illegal anyways since the consumer has plenty of choices at Amazon, Walmart, Target, etc. Historically with Walmart and Target being players and the marketplace, have you seen that damage the consumer? Largely consumers end up getting commodity goods for cheaper, and the goods that are specialized/branded for roughly equivalent prices to other marketplaces.