4 ms·
That's not really how it works anymore. It depends on the product type but often brands pay for shelf space and unsold goods are refunded.
by andromeduck 8y ago
That's not really how it works anymore. It depends on the product type but often brands pay for shelf space and unsold goods are refunded.
- NeedMoreTea 8y agoThey call it the back margin. Brands buy shelf space, position, pay for offers and promotions, extra payments (effectively a fine) if volume targets are not reached, etc. Tesco infamously had 24 ways of extracting extra money from suppliers via back margin. The front margin is the traditional agreed buying price.