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From Warren's blog post: > ... Google’s ad exchange and businesses on the exchange would be split apart. Google Search would have to be spun off as well. I th
by andrewla 8y ago
From Warren's blog post:
> ... Google’s ad exchange and businesses on the exchange would be split apart. Google Search would have to be spun off as well.
I think maybe her team needs to do a little more research on what Google's business is. Splitting off Android/Play or GCP at least creates potentially viable businesses. Splitting up search and ads creates two non-viable businesses.
- tantalor 8y ago> two non-viable businesses 1. Search company earns money by selling ad spots to ads company. 2. Ads company earns money by selling ads to merchants.
- andrewla 8y agoThe problem is that 1. is better known as "Search + ads". To put it differently, how does GSearch decide what and whether to show ads for a given search? Well, they could sell keywords by auction to parties interested in placing ads, and then use clicks and other user feedback to decide how relevant they are (that is, how much UX is lost by placing ads nobody clicks on top of results that users want). Whether they're selling to GAd or directly to merchants, or to SEM companies that act as middlemen in the current world does not seem like the important issue. You could in theory separate search engine ads from site ads, but I don't think anyone is really complaining about the fact that Google owns so much of that business.