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Honestly I think this is partially why Blue Apron failed...they overestimated how many people desire variety in dinner choices. Someone build a blue apron exce

Honestly I think this is partially why Blue Apron failed...they overestimated how many people desire variety in dinner choices. Someone build a blue apron except for ingredients for weekly meal prep.

TremendousJudge 8y ago
Blue Apron failed?
- turc1656 8y ago
  They've never made a profit in any year. And the last two years in a row their top line sales have declined. Furthermore, their stock price has gone from $10 to <$1 since they IPO'ed. I'd definitely call that a failure regardless of whether they are still in business or not. Is it possible that they turn it around? Yeah, it's possible. But as of right now, I think the label "failure" is more than appropriate, at least from an investor perspective. Just because they can, for the moment, continue to sell their product/service at a loss to customers is no great accomplishment. https://finance.yahoo.com/quote/APRN/financials?p=APRN https://finance.yahoo.com/quote/APRN/financials?p=APRN
JohnFen 8y ago
> they overestimated how many people desire variety in dinner choices. And here I thought it was because they are pretty seriously overpriced, not to mention environmentally questionable.
- rootusrootus 8y ago
  For me it was mostly price, but also work. If I'm going to pay that much for food, I don't want to have to work too hard to build the meal.
  - nwsm 8y ago
    Their marketing seemed geared to people who wanted to learn to cook something nicer than the basic meal. You have a nice recipe card and all the right ingredients. However after you've done it for 2 months you have a ton of their nice recipe cards and can just go buy ingredients yourself.
digitalsushi 8y ago
i wish supermarkets would just sell a box kit similar to blue apron. 40 bucks for 4 nights of ingredients for 2 people - i dont always need a whole cabbage, a whole ginger stalk, a whole whatever. they could wrap it in wax paper, use a cardboard box, the entire unit could be digestible or compostable.

Honestly I think this is partially why Blue Apron failed...they overestimated how many people desire variety in dinner choices. Someone build a blue apron except for ingredients for weekly meal prep.

TremendousJudge 8y ago

Blue Apron failed?

turc1656 8y ago
They've never made a profit in any year. And the last two years in a row their top line sales have declined. Furthermore, their stock price has gone from $10 to <$1 since they IPO'ed. I'd definitely call that a failure regardless of whether they are still in business or not. Is it possible that they turn it around? Yeah, it's possible. But as of right now, I think the label "failure" is more than appropriate, at least from an investor perspective. Just because they can, for the moment, continue to sell their product/service at a loss to customers is no great accomplishment. https://finance.yahoo.com/quote/APRN/financials?p=APRN https://finance.yahoo.com/quote/APRN/financials?p=APRN

JohnFen 8y ago

> they overestimated how many people desire variety in dinner choices. And here I thought it was because they are pretty seriously overpriced, not to mention environmentally questionable.

rootusrootus 8y ago
For me it was mostly price, but also work. If I'm going to pay that much for food, I don't want to have to work too hard to build the meal.
- nwsm 8y ago
  Their marketing seemed geared to people who wanted to learn to cook something nicer than the basic meal. You have a nice recipe card and all the right ingredients. However after you've done it for 2 months you have a ton of their nice recipe cards and can just go buy ingredients yourself.

digitalsushi 8y ago

i wish supermarkets would just sell a box kit similar to blue apron. 40 bucks for 4 nights of ingredients for 2 people - i dont always need a whole cabbage, a whole ginger stalk, a whole whatever. they could wrap it in wax paper, use a cardboard box, the entire unit could be digestible or compostable.