Failed attempt to describe it by TechCrunch: http://techcrunch.com/2010/11/12/tumblr-1540-percent-pageview-growth/ http://techcrunch.com/2010/11/12/tumblr-1540-

Failed attempt to describe it by TechCrunch: http://techcrunch.com/2010/11/12/tumblr-1540-percent-pageview-growth/ http://techcrunch.com/2010/11/12/tumblr-1540-percent-pagevie... I'd say design, wording, layout etc. make Tumblr much more hip than the more business-like posterous. Compare their about-pages: http://www.tumblr.com/about http://www.tumblr.com/about (cool), http://posterous.com/about http://posterous.com/about (boring) I chose Tumblr over posterous, just because it looks like more fun.