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This question has aged badly, Apple used to keep secrets really well, but now they're not doing so well. But I can't remember the last major product they had th

This question has aged badly, Apple used to keep secrets really well, but now they're not doing so well. But I can't remember the last major product they had that wasn't leaked before it was officially announced. And their self-driving car project has been widely written about without even any product in sight. One good way in which they have become less secrecy-obsessed is that they're now doing public betas of their OSes.

hon 8y ago
The AirPods were a huge surprise.
simonh 8y ago
The last really major new product announcement was the watch which was a while ago, so it's hard to tell. With really big projects it's hard to hide their existence, even for the military let alone a private firm, but Apple have always been very good at concealing critical details. For example we knew they were working on a web browser, phone, tablet and watch but little else until the public announcements and each came with big surprises. We know they're working on self-driving tech, but beyond that what do we really know about it?
aboutruby 8y ago
For most of those "leaks": with enough people speculating and coming up with ideas of what Apple might do, there is a high probability of a few people being correct.
ksec 8y ago
That is because there is literally no secret in large volume purchase and production in Supply Chain. You are talking about a product that will be sold in 100+ millions in following 12 months. Apple used to keep secrets very well because they were tiny. And there were way less Apple fans then. Now reporting news on Apple has become a big business in itself, so much Bloomberg decided they need a whole team just to report on technology and Apple related news. Apple Keynote was watched by 20M people in 2014, I wouldn't be surprise if the number are now over 50M, that rivals many of the most popular sport's top league live viewers. But when the product is totally not in the radar of journalist, they came out of no where. AirPod for example, is one of best Apple innovation in recent years. It was simple, and it works. Try getting any older bluetooth Ear pieces works and I would throw them out of the windows within 5 min. it worked so well that everyone is using it, and they were selling like hotcakes. Since AirPod is now on radar, there is no escape in media trying to poke at people and supply chain. Having said that, they could have done a much better job in software secrecy, since they control everything within it. And yet time and time again Apple seems to not put much care into protecting its secrecy.

hon 8y ago

The AirPods were a huge surprise.

simonh 8y ago

The last really major new product announcement was the watch which was a while ago, so it's hard to tell. With really big projects it's hard to hide their existence, even for the military let alone a private firm, but Apple have always been very good at concealing critical details. For example we knew they were working on a web browser, phone, tablet and watch but little else until the public announcements and each came with big surprises. We know they're working on self-driving tech, but beyond that what do we really know about it?

aboutruby 8y ago

For most of those "leaks": with enough people speculating and coming up with ideas of what Apple might do, there is a high probability of a few people being correct.

ksec 8y ago

That is because there is literally no secret in large volume purchase and production in Supply Chain. You are talking about a product that will be sold in 100+ millions in following 12 months. Apple used to keep secrets very well because they were tiny. And there were way less Apple fans then. Now reporting news on Apple has become a big business in itself, so much Bloomberg decided they need a whole team just to report on technology and Apple related news. Apple Keynote was watched by 20M people in 2014, I wouldn't be surprise if the number are now over 50M, that rivals many of the most popular sport's top league live viewers. But when the product is totally not in the radar of journalist, they came out of no where. AirPod for example, is one of best Apple innovation in recent years. It was simple, and it works. Try getting any older bluetooth Ear pieces works and I would throw them out of the windows within 5 min. it worked so well that everyone is using it, and they were selling like hotcakes. Since AirPod is now on radar, there is no escape in media trying to poke at people and supply chain. Having said that, they could have done a much better job in software secrecy, since they control everything within it. And yet time and time again Apple seems to not put much care into protecting its secrecy.