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I'd highly recommend "The New Rules of PR and Marketing" by David Meerman Scott. http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470113456 http://w

by dshah 18y ago

I'd highly recommend "The New Rules of PR and Marketing" by David Meerman Scott. http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470113456 http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0... Good read and very practical.