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I often think about this: 1. Sometimes it's said in the ad world that you take your greatest weakness and market it as your strength. Airlines selling on frien
by Brendinooo 8y ago
I often think about this:
1. Sometimes it's said in the ad world that you take your greatest weakness and market it as your strength. Airlines selling on friendliness and roominess, for example.
2. When Visa made a big push for debit cards, the TV commercials had people in a cafe moving in rhythm, and the person with cash was the person who slowed everything down[0].
I was a kid then and accepted it uncritically. But when I actually rethought #2 in light of #1, they basically did this. You're right, cash has pretty much always been faster than a debit card. I dunno how much this had an impact on the uptake of debit cards, but it definitely made me a bit more cynical about advertising.
[0]: YouTube pulling through in the clutch! https://www.youtube.com/watch?v=jslUaywn7h4 https://www.youtube.com/watch?v=jslUaywn7h4
- SilasX 8y agoGreat job finding that! You got me to look up another ad I remembered, along the same lines, but criticizing the inconvenience of checks: https://youtube.com/watch?v=Mvmz4DbnfzI https://youtube.com/watch?v=Mvmz4DbnfzI
- Brendinooo 8y agoAhhh amazing, I think I remember that commercial now. I definitely also forgot about people writing checks at stores; haven't seen that since the days of going to the grocery store with my mom.