I have always seen car advertising as the most wasteful of all commercials. Tesla doesn’t do this and I, as someone who couldn’t care less about cars, know more

I have always seen car advertising as the most wasteful of all commercials. Tesla doesn’t do this and I, as someone who couldn’t care less about cars, know more about Tesla cars than all competitor cars combined. I don’t think they need the stores. Were I to get a car, I would probably get a model 3 if I confirmed the charging situation was reasonable and risk of repairs was reasonable (at this point I think not). Test driving is an issue. Renting to test drive isn’t a practical thing to expect people to do. But really I just think the value prop of Tesla is the image. If you drive one, it’s because you’re smart or trendy or whatever you think it shows off. It’s a distinct offering from all other car manufacturers. When someone thinks “I want a Tesla” and googles how to buy one, I’m pretty sure they will just go for it, because it’s easier to do than go to a dealership, and it’s the one they already wanted to buy.