Doh, didn't realize that! Ah well, I guess I'm only getting basic :-( I don't even have a project underhand now, I just figure it will be useful for the future.

Doh, didn't realize that! Ah well, I guess I'm only getting basic :-( I don't even have a project underhand now, I just figure it will be useful for the future. For other people on the fence, I'd suggest getting this now while you still can! I loved using Mixpanel in the past (although, I did think it was a bit pricey ;-)). The fact that I could send in events from my server made it far superior to GA. It meant that I could, for example, build funnels for emails I was sending out (send -> open -> click -> completion). Their HTTP API was easy enough to use that I wrote my own lisp (drakma-based) library to interact with it in under a few hours. They used to have some scaling pains (multiple days delay on getting data processed), but that was all fixed towards the end. The support is great too - I got Suhail on the phone instantly when I was having trouble with something.