Thanks for summarizing. I kinda knew about the customer development part, however, we are not able to get users to see past the design and into asking the quest

Thanks for summarizing. I kinda knew about the customer development part, however, we are not able to get users to see past the design and into asking the question and seeing the Report at which point the value of the tool can be determined. We have only iterated the design, believe it or not. This tool closely mimics the popular TV show 'Can I afford it?' by Suze Orman, and so we know there are quite a few people who can benefit from these evaluations that we do. The value is in remembering to do all the checks at once. The challenge is to find these folks who can benefit. Any ideas to reach such customers welcome. Today's feedback has been quite beneficial, hopefully we can get past the design hump. Thanks to everyone.