Yeah, it's written in marketing speak, the kind of thing that must have been rigorously tested as some point to appeal to the widest audience but instantly turn

Yeah, it's written in marketing speak, the kind of thing that must have been rigorously tested as some point to appeal to the widest audience but instantly turns me off. "I used to be struggling like you but now I'm on the top the world and I'm going to show you how", this kind of thing just never appeals to me even if they are sincere because of all the insincere stuff that has come before in the same format.