I guess it depends on why are you drinking coffee. I can see the ritual side if coffee is like one of the things that you do every day as a routine... But for m

I guess it depends on why are you drinking coffee. I can see the ritual side if coffee is like one of the things that you do every day as a routine... But for many of us coffee is more like a tool to help ourselves wake up, do stuff, take a break from work, etc. This way people are more likely to use easy-way because is no ritual it's just one of the daily self-given tasks.