Totally agree. The three things which have driven me away are: 1) the proliferation of notifications 2) filling my feed with auto-play videos 3) the fact tha

Totally agree. The three things which have driven me away are: 1) the proliferation of notifications 2) filling my feed with auto-play videos 3) the fact that fewer and fewer of my friends actively use it Just as rising membership creates a positive feedback loop through network effects, so declining membership does the opposite. The other main reason is that since buying a smart phone, I can access the one feature of FB that I use - messenger - while avoiding the rest. I now only log into my account to check my notifications every week or two, to see if I've been invited to anything.