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If Instagram doesn't heavily customize the ads or the news feed, then how does it extract any value from the data it collects?

• usrusr 8y ago
  Using the data to personalize ads elsewhere? Does Facebook operate a conventional ad network out on the web? (I could not name it, but I assume they do)
  • anticensor 8y ago
    Instagram/FB data crossfeeding.
    • _cs2017_ 8y ago
      That means IG will lose its value as people stop spending time on FB. So it would have to develop some independent way to monetize its users.
      • usrusr 8y ago
        A few seconds of googling: facebook calls their off-site advertising product "audience network". Same model as Google selling ads placed elsewhere than a search engine result page.