> Okay. So what's the evil end game of FB privacy? Apart from the evil of "making people buy shit they wouldn't have otherwise" that applies to all advertising

> Okay. So what's the evil end game of FB privacy? Apart from the evil of "making people buy shit they wouldn't have otherwise" that applies to all advertising the end game is to do price discrimination based on profiles of the individual. If they know you're friends are raving about a holiday somewhere then you'll see a higher price than a casual browser. This way you can extract the maximum amount possible from your customers.