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They just launched project zero, so at least they seem to be addressing the issue. https://blog.aboutamazon.com/company-news/amazon-project-zero https://blog.a

• illumin8 8y ago
  Seems really cool. Serialization is the answer: manufacturer sends exact serial numbers electronically before shipping merchandise. Serial numbers are scanned with barcode readers on entry to fulfillment center and as they are picked/packed for delivery. There should be zero chance of co-mingling if done properly.
  • binarysolo 8y ago
    Amazon does do this - it's called Amazon Transparency. https://brandservices.amazon.com/transparency https://brandservices.amazon.com/transparency
    • hobofan 8y ago
      Given the incredible disregard for correct usage of GTINs by Amazon on Amazon.com I've seen in the past, I'm very surprised that this exists.
• azinman2 8y ago
  “We’ve been testing these automated protections with a number of brands, and on average, our automated protections proactively stop 100 times more suspected counterfeit products as compared to what we reactively remove based on reports from brands.” What’s scary is the implicit quantity of counterfit products quoted here.
• callalex 8y ago
  Wow that is an extremely unfortunate name, it almost seems like they’re maliciously trying to ride the positive and successful associations of the existing Project Zero.
  • jhall1468 8y ago
    I'm going to guess that many, like myself, have no idea what the existing Project Zero is, and I would venture a guess the people that named this were in the same boat. I'd even surmise that it's not a particularly unique or interesting name.