The initial reaction to this is "OMG our computers are so insecure, the world is ending", but I think that this is great. It means that the lower hanging fruit

The initial reaction to this is "OMG our computers are so insecure, the world is ending", but I think that this is great. It means that the lower hanging fruit is gone, and that security is taken seriously. That it makes sense for chip developing companies to start investing into security, and not just performance. This should be seen as another step of progress.