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I thought FB was integrating their messaging platforms? That seemed to make all the news rounds a month ago. [0] https://www.nytimes.com/2019/01/25/technology

• mykowebhn 8y ago
  When I read that I immediately thought it was a bad decision on Facebook's part. With all the negative press FB has been receiving, it would seem wise to dissociate Whatsapp and Instagram from FB in the minds of the public.
• smacktoward 8y ago
  Integrating the backends of the messaging systems, not the frontends. There will still be separate apps called "Messenger," "Whatsapp," "Instagram," etc., but they'll just be different fixtures set on top of identical plumbing. This approach opens up exciting new opportunities for market segmentation via badge engineering: https://en.wikipedia.org/wiki/Badge_engineering https://en.wikipedia.org/wiki/Badge_engineering ... in much the same way that Ford (say) could design one car and then sell it to very different audiences as the Ford Taurus, Mercury Sable, and Lincoln Continental.
  • MR4D 8y ago
    I don’t disagree, but there seemed to be a lot of a publicity around a backend tech change, and to me, it is that publicity that undoes the whole idea of keeping businesses separated. As a side example, everyone knows that Coke makes Diet Coke, but many don’t know that they make Sprite. The Sprite model seems to be a better approach than FB’s new Diet Coke approach.
  • prolepunk 8y ago
    I believe this is a bit more nefarious than a car manufacturer who is trying make you pay for a car slightly more. This is actively deceiving people into believing their privacy is safe by using products that have nothing to do with facebook.
• miker64 8y ago
  Integrating the _backend_ but from the user perspective they remain three distinct brands.