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It's obvious from that structure that Microsoft realizes they are part of a larger ecosystem and that they aren't a dominant channel. > if you rely mostly on y
by omouse 8y ago
It's obvious from that structure that Microsoft realizes they are part of a larger ecosystem and that they aren't a dominant channel.
> if you rely mostly on your own marketing methods, then it should get less
That's usually how it is. You rely on your own website and blog for organic results and Google or Facebook or some other channel (billboards, TV, podcasts, etc.) for paid advertising. Microsoft and other app stores don't really fit into this equation, they're only good for partnership deals and SEO is harder to do in an app store.
Microsoft is just recognizing the reality for customers and realizing that they can possibly make up for it in volume. If I'm saving 10% from this new fee structure, that's more cash that I can re-invest into advertising in outside channels.
- keerthiko 8y ago> That's usually how it is. That's usually how it should be. But if you collect payments through Apple App Store or Google Play because your apps are available on their platforms, even if customers didn't discover it from the stores but through your own marketing methods, the platforms get the full 30%. There are some ways to circumvent this, but not really. [assumed flow is potential customer sees marketing/advertisement, clicks to website/ad, or goes to app store and searches for your app to download it, pays from within the app]
- lemoncucumber 8y agoThe Mac would be a better comparison than iOS. On the Mac, developers are free to circumvent the Mac App Store entirely and keep 100% of the revenue (minus whatever it costs them to process the payments, distribute the binaries, etc.) And in fact this change specifically excludes Xbox (and, curiously, all games in general), which is the (remaining) Microsoft platform that's closest to iOS in terms of being locked down.
- keerthiko 8y agoMac is not a better comparison because we're talking about the Microsoft Windows Store in particular here, not "all software that can be run on Windows computers." You are still free to circumvent all royalties to Microsoft by not listing your product on their store at all and marketing externally and keep 100% of the revenue, which is similar to the Mac, but the Windows Store is more akin to iTunes or Google Play.