"you don't need a paper trail to know who is behind it" don't you? It could be that ethical supermarket that you shop at because you think it shares your value

"you don't need a paper trail to know who is behind it" don't you? It could be that ethical supermarket that you shop at because you think it shares your values. "If the CEO of Ford...." I suppose as an investor, theres a good case to be made that you should know the true opinions of the CEO. If they say in public they're neutral on gay rights, shouldn't you expect them to behave that way. I'm not a lawyer so I'm not sure how that would play out. Note I am a bit unsatisfied with the thought police aspect of that line of reasoning though.