4 ms·

So if they are browsing your website, decide they’ll probably purchase it, but then later they open up the Microsoft store and search for it there, you lose mon

So if they are browsing your website, decide they’ll probably purchase it, but then later they open up the Microsoft store and search for it there, you lose money you would’ve had if they’d immediately downloaded it from a link on your website?

ductionist 8y ago
If they click your link (that includes the `?cid` parameter) while they're on your website, I believe the `cid` value is cookied/stored with their Microsoft Store profile, and will be respected even if they buy later directly from the Store. If they visit your website but don't click the link, then there's no way for the Store to attribute the sale to your website, so you'll probably be charged full freight (15%).
- chipperyman573 8y ago
  Can you just include an invisible iframe with that link so the cookie gets placed?
tialaramex 8y ago
Yup. Same if the customer thinks of buying your product at your own brand store, but then forgets, later they see it in a different store and buy it there. They pay the same RRP, but you see a smaller slice because the store keeps a cut. Is this a problem? Not necessarily, if you're so sure customers would come back to your store then you can just refuse to sell it to other stores except as a retail product (so they couldn't afford to offer the same price as you) It can be a problem if the store owner has some special privileges you don't have. Maybe they're the only one licensed to sell booze in the whole country. Or, take Apple, the only ones able to sell apps that actually work out of the box in an iPhone. So far as I know, Microsoft aren't yet as abusive as Apple here. But I suppose that isn't helped by the fact that Microsoft's store isn't exactly a wild success.
ehsankia 8y ago
Hmm, I'm not sure what the case is, but it feels like direct search for an app by name shouldn't count. I'm not sure if there's an easy way though to differentiate a direct search and a general search term, depending on the app name.
- NicoJuicy 8y ago
  Either way, it's better than 30% commission.
bduerst 8y ago
This is the problem that is common with most last-click attribution models, and isn't unique to this Microsoft store.

ductionist 8y ago

If they click your link (that includes the `?cid` parameter) while they're on your website, I believe the `cid` value is cookied/stored with their Microsoft Store profile, and will be respected even if they buy later directly from the Store. If they visit your website but don't click the link, then there's no way for the Store to attribute the sale to your website, so you'll probably be charged full freight (15%).

chipperyman573 8y ago
Can you just include an invisible iframe with that link so the cookie gets placed?

tialaramex 8y ago

Yup. Same if the customer thinks of buying your product at your own brand store, but then forgets, later they see it in a different store and buy it there. They pay the same RRP, but you see a smaller slice because the store keeps a cut. Is this a problem? Not necessarily, if you're so sure customers would come back to your store then you can just refuse to sell it to other stores except as a retail product (so they couldn't afford to offer the same price as you) It can be a problem if the store owner has some special privileges you don't have. Maybe they're the only one licensed to sell booze in the whole country. Or, take Apple, the only ones able to sell apps that actually work out of the box in an iPhone. So far as I know, Microsoft aren't yet as abusive as Apple here. But I suppose that isn't helped by the fact that Microsoft's store isn't exactly a wild success.

ehsankia 8y ago

Hmm, I'm not sure what the case is, but it feels like direct search for an app by name shouldn't count. I'm not sure if there's an easy way though to differentiate a direct search and a general search term, depending on the app name.

NicoJuicy 8y ago
Either way, it's better than 30% commission.

bduerst 8y ago

This is the problem that is common with most last-click attribution models, and isn't unique to this Microsoft store.