A slight offtopic question but related to this release: if you were the CEO of Hex-Rays/Hopper/Binary Ninja etc, what would you do about the release of Ghidra?

A slight offtopic question but related to this release: if you were the CEO of Hex-Rays/Hopper/Binary Ninja etc, what would you do about the release of Ghidra? It will clearly impact your business and it even might be better than your current product. So how do you respond to Ghidra? Is there a way to leverage it?