Mashable article by Ori Brafman, author of Click: http://mashable.com/2010/06/17/facebook-connect-fail/ http://mashable.com/2010/06/17/facebook-connect-fail/ W

Mashable article by Ori Brafman, author of Click: http://mashable.com/2010/06/17/facebook-connect-fail/ http://mashable.com/2010/06/17/facebook-connect-fail/ Why Facebook Can't Genuinely Connect People "But there are specific factors, or accelerators, that trigger such connections -- and there are three that Facebook is seriously lacking: Physical proximity, vulnerability and a clearly defined community." He goes on to discuss how and why Facebook lacks each of the three.